We’re live! Join the waitlist and be part of building better support for working parents.

🌼 For Employers Who Act

A Quiet Layer of Support,Infrastructure to Retain Your Future Leaders

Leave does not mean quitting. It's an emotional bridge between work and family life.

You don’t have to lose great people just because life happened.

Retaining parents isn't just the right thing to do β€” it's a Β£30,000-per-exit problem you can prevent

Retention shouldn’t collapse when life milestones begin

Retention Risk
74,000

women leave their jobs (One woman every 7 minutes)

in the UK every year due to pregnancy or maternity leave

Source: Pregnant Then Screwed x Women In Data, 2025

πŸ’”

The Cost of Losing Talent

Preventable with the right support

🌱

Parent's Card

Reduce churn, save rehiring costs, and retain your future leaders.

Built for HR. Backed by Data. Loved by Parents.

Discover how proactive support can transform your workplace culture and retain valuable employees.

Reduce Attrition icon
Reduce Attrition
Replacing an employee earning Β£25k costs ~Β£30,614 (Oxford Economics)
Boost employee productivity icon
Boost employee productivity
Returners who feel supported ramp up faster, stay engaged, and contribute at their full potential.
Create a consistent experience icon
Create a consistent experience
No more missed colleagues or awkward silences. Every parent gets structured, timely, inclusive support β€” no matter the line manager.
Increase loyalty icon
Increase loyalty
Parents who feel supported are 3x more likely to stay long-term, reducing turnover and building a stronger team.
Close the gender pay gap icon
Close the gender pay gap
The career break after maternity is one of the biggest contributors to the gender pay gap.

How Parent's Card Works for your employees

What We Heard from Parents, Managers, and People Teams

"Framify has completely πŸš€ transformed my design workflow! The components are sleek ✨, intuitive, and save so much time."
β˜…β˜…β˜…β˜…β˜…
"I love how easy it is to customize Framify 🀩 templates. My clients πŸ§‘β€πŸ’Ό are always impressed with the results."
β˜…β˜…β˜…β˜…β˜…
"As a designer ✏️, Framify feels like a secret weapon. Beautiful designs and seamless πŸ’» integration!"
β˜…β˜…β˜…β˜…β˜…
"From startups to agencies πŸ’‘, Framify is a must-have. I can’t ❀️ imagine designing without it!"
β˜…β˜…β˜…β˜…β˜…
"Framify is hands down 🌟 the best library for Framer. It’s packed with everything πŸ“ you need."
β˜…β˜…β˜…β˜…β˜…
"The bookmark πŸ“Œ feature is a game-changer! It’s so πŸ”₯ easy to save my favorite sections."
β˜…β˜…β˜…β˜…β˜…
"Stunning templates 🌐, responsive designs, and top-notch 🀝 support. Framify has it all."
β˜…β˜…β˜…β˜…β˜…
"The prebuilt animations 🎬 in Framify save me ⏳ hours of work. It’s a designer’s dream come true!"
β˜…β˜…β˜…β˜…β˜…
"Framify elevates every project πŸ‘ I work on. Highly recommend it to anyone πŸ“± using Framer!"
β˜…β˜…β˜…β˜…β˜